Coursera offers completely free online courses taught by academic staff from such august institutions as Stanford, Princeton and the closer-to-home University of Edinburgh.
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Participants were asked to rate the profile owners’ traits, including intelligence, and indicate their level of interest in dating the person.
The clear loser in this contest was the profile with 14 emojis sprinkled throughout the short text.
It was rated significantly less intelligent than the control group or any other profile type.
Men and women also tended to give this profile fewer “impressed” ratings and said they were less interested in dating that person.Even with this type of innovation, the free model is not seen as sustainable by some observers, with Jessica Moore observing that "...everyone but the students seems to be out of pocket – which is a refreshing change, if arguably an unsustainable one".Students are given feedback on their efforts, and then asked to mark further essays by their peers which haven’t already been assessed.Multiple students will mark each essay, with Coursera then aggregating these marks and stripping out the outliers.Online dating is becoming increasingly popular but scholarship on emojis in this context is still nascent.“There’s been such an explosion in the use of emojis that the research hasn’t caught up with it yet,” Honey said.